Online shopping used to be fun. Now it's a chore.

You scroll through your social media feed and get hit with the tenth ad of the day—another "game-changing" gadget that's just repackaged (and uncharged!) factory junk. Another influencer hyping a product not because they love it, but because they're getting paid to. Another algorithm pushing you toward whatever's cheapest, because cheap is apparently the only thing that matters anymore.

We're tired of it. You probably are too.

So we built Best of Right Now.

The Problem: When Everything Turned Into Nothing

Somewhere in the past few years, the internet turned into a digital dollar store. Temu and Shein made buying junk feel like a game with all their wheels and free prizes, and suddenly the baseline for "value" dropped to "as long as it's basically free."

Quality got lost. Craftsmanship and innovation became uncool. If something costs more than $20, people have unrealistic expectations.

Meanwhile, real founders and inventors are out here building the GOOD stuff—products that actually solve problems. Engineers fine-tuning designs until they work perfectly. Teams sourcing real materials, not the cheapest knockoffs. The kind of things that earn attention: Shark Tank deals, press in Vogue or Forbes, viral moments because people genuinely love them.

And yet, those products get buried under a mountain of disposable garbage.

That's the part we couldn't live with.

The Solution: A Place That Actually Gives a Damn

Best of Right Now exists for one reason: to make shopping simple again.

No detective work. No fake reviews. No gambling your money on "viral" junk that breaks before it arrives.

Just great products—the kind that prove themselves.

Every item here earned its spot. Not because someone paid for placement. Not because a trend said it should be here. Because we tested it, researched it, and decided it actually deserves your attention.

The best, right now. That's it.

The BORN Standard: How We Separate Gold from Garbage

Yes, BORN stands for Best of Right Now. We're like the next-gen, younger, cooler sibling of GOAT (Greatest Of All Time).

But it's more than that—it's how we judge every single product. Learn more about the BORN Standard.

B — Benchmark

Is it truly best in class? Does it set the pace everyone else follows? "Good enough" doesn't cut it. If it's not raising the bar, it's not making the list.

O — Original

Is there something real behind it—new tech, smarter design, or genuine creativity? We look for ideas that move things forward, not knockoffs with new packaging.

R — Recognized

Has it earned attention for the right reasons? Press, awards, customer love—not paid influencer spam. If it's made real noise in the real world, it's worth a closer look.

N — Next Gen

Does it feel like a glimpse of the future? Products that make you stop and think, "why didn't this exist before?" That's what we mean by Next Gen—innovation that actually improves your life, not a gimmick.

If something hits all four letters, it gets the full BORN treatment—hands-on testing, deep vetting, and a real spotlight.

Who We Are (and Why We're Doing This)

We're not venture capital tourists or tech bros chasing the next unicorn. We're people who care about good products and the people who build them.

We've watched too many smart founders get ignored while drop-shippers make millions selling copy-paste junk. We've seen too many quality brands lose out because they refuse to cut corners.

We're done watching.

We built the platform we wanted to use—one that celebrates great makers and rewards real quality. So when you buy from here, you don't have to wonder if it's good. You can trust that it actually is.

No Gatekeeping, No Bullshit, Just the Best

Every product on Best of Right Now earned its place. No pay-to-play. No affiliate link farms. No hidden agenda.

We work with brands because we respect what they're building, not because they're cutting us checks. If it's on BORN, it's because we believe it deserves to be.

We're not a storefront for rent. We're a platform for innovation.

So, Welcome

Welcome to Best of Right Now.

A place where you can actually trust what you buy. A home for the people building things that still matter.

Maybe you're looking for a gift, something that makes your day a bit better, or maybe you're just done wasting time on junk. Either way—you're in the right place.

Because life's too short for things that break, skincare that doesn't work, or "revolutionary" gadgets that do absolutely nothing.

Start exploring our curated brands and discover products that actually deserve your attention.