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OUR HERITAGE
About Luma
Luma 1.0 is a stainless‑steel, vacuum‑insulated bottle that uses UV‑C light to eliminate up to 99.99 % of bacteria in 60 seconds. Created to reduce reliance on single‑use plastic bottles, the bottle provides portable access to clean water and supports ocean cleanup through its partnership with 4ocean.
THE BORN STANDARD
Certified Excellence
Every brand at BORN meets our rigorous standards for quality, innovation, and impact. Here's how Luma exemplifies excellence.
Benchmark
Self-Cleaning UV-C Technology
The self-cleaning bottle integrates UV-C light to eradicate up to 99.99% of bacteria in 60 seconds. Vacuum-insulated stainless steel construction ensures durability and temperature retention. The mission is to provide clean drinking water without single-use plastics.
Why It Matters:
Why it matters: Luma sets the benchmark for portable, self-sterilizing hydration.
Original
UV-C in a Portable Bottle
UV-C technology built into the bottle distinguishes it from standard reusable bottles. Inspired by an effort to keep oceans clean and reduce plastic waste. Partnership with 4ocean removes 10 pounds of trash from waterways for every bottle sold.
Why It Matters:
Why it matters: Original innovation merges hydration with ocean conservation.
Recognized
Partnered with Global Environmental Movements
Collaboration with 4ocean ties the brand to a global environmental movement. Positive media coverage for combining hydration, sterilization, and sustainability. Early adopters appreciate the self-sterilizing convenience.
Why It Matters:
Why it matters: Recognition from environmental advocates validates Luma's mission.
Next-Gen
Emerging UV-C for Everyday Use
Integrates emerging UV-C technology into everyday hydration products. Supports reduction of single-use plastics, aligning with future sustainability goals. Plans for future versions and app connectivity to monitor cleaning cycles.
Why It Matters:
Why it matters: Luma leads the future of smart, sustainable hydration technology.